BMW

Meet Bev and Rex. No, they’re not a couple on the new M-Net reality series Power Couple, nor are they secret code words in Eskom’s load shedding schedule. It’s BMW’s futuristic power pair, now seeking a home in South Africa.

BMW has forged their traditional brand image upon two pillars: the prestige of the blue-and-white badge, and an entertaining driving experience. The most sought-after BMWs of days gone by boasted powerful engines, sporty handling and seductive styling – usually with pricetags to match their aspirational status.

You either love it or you hate it. BMW’s big bruiser X6 has always polarised opinion, but that didn’t keep it from being a big success for BMW. They’ve already sold more than 250 000 units, a large chunk of which found homes with Russian and Chinese oligarchs. It’s just that sort of car, really: a bad boy – the sort of thing you could imagine as a gangster or tenderpreneur’s preferred ride.

Diagonal blue and red stripes followed by a single letter: “M”. This simple emblem has been revered for decades as the symbol of driving pleasure, and never more so than when it’s followed by a “3”. Thanks to blistering straight-line speed and engaging driving dynamics, BMW’s M3 sports saloon has always set the standard in its class, and the latest (F80) model is no exception. But in reality, this is an entirely new kind of M3.

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