Fiat

Fiat 500: the 'great little car' and emblem of mass motorisation in Italy, of which nearly 3.8 million were sold and which has become firmly established in collective imaginary, was introduced  in 1957. Fifty years later, in 2007, Fiat chose to capitalise on that heritage and drive into the future: the new 500 was born and it was an immediate success.

So successful was the rebirth of the Fiat 500 that the Italian automaker now milks the legendary nameplate for all its worth, introducing bigger versions of the 500 in an effort to capture sales in other market segments.