Jeep Renegade attacks the urban crossover SUV market

They’ve built the vehicle that was instrumental in winning the Second World War, and they practically invented the luxury off-roader with the 1966 Grand Wagoneer. And, through the years, Jeep has always managed to keep their products genuinely off-road capable. But then the twentieth century came to its end, and Jeep was faced with an entirely different challenge, because buyers of sport utility vehicles started emphasising the “sport” more than they appreciated the “utility”. Hard-core off-roading gave way to on-road dynamics, and style became more important than the ability to undertake epic overland expeditions.